Nothing is achieved alone, and we are fortunate to partner with some of the best and brightest in the international creative industry. Supported by our hand-picked network of outstanding experts, we bridge the gap between strategy and execution and support our clients with unique solutions tailored to their specific needs and budget.

In our skillset, strategy and creativity, business goals and design, pragmatism and aesthetics go hand in hand – a rather rare, but winning combination!


Dina Bänninger founded Charisma Nova in 2013, with a mission to help businesses unlock their unique potential and skyrocket their success.  

Her path began in art & design school. She mastered painting, typography & calligraphy, won awards, earned a Master of Fine Arts degree and blossomed as installation and performance artist. She excelled in post-grad studies of multimedia producing.


Gifted with curiosity and great passion to learn and to explore the interconnectedness of things, she moved across disciplines and industries, forging her skills in the most diverse and most unorthodox ways. 

Destiny wanted her to deep-dive into marketing and public relations and to hone her craft to the highest quality standards in one of the finest Swiss luxury hotels.
Before founding Charisma Nova, she managed a prestigious awards event of the global TV & Entertainment industry. 

Under the mentorship of Marty Neumeier – “The Grand Master of Branding” – I embarked on a journey specialising in Brand Strategy.

With 15+ years of professional experience, a unique mix of laser-sharp intellect, esprit and creative brilliance across disciplines, she thrives in problem situations yearning to be solved in ways yet not discovered. Her “superpower”: for novel ideas she reaches beyond the stars. At the same time, she navigates “their path down to earth” in manageable phases and deadline-obeying action plans.
low is the state of mind that keeps her moving.

She is the Mastermind & Strategic Creative Director of Charisma Nova.


Dina Baenninger joined as top specialist at the moment when it was about developing and implementing a unique communication strategy during the “reconstruction of the century” of Hotel Storchen Zurich in 2016 and the founding of The Living Circle in 2017. A powerful, versatile team was put together and excellent ideas quickly emerged. The implementation of these ideas was so successful that 40 extremely curious journalists attended the press conference on the opening day. And it was "only" a hotel renovation!


Dina has made an extraordinary contribution to our success through her analytical and complete way of thinking. The variety of ideas and the interplay of these with a wide variety of media (film, social media, blog, FB, Instagram, competitions, etc.) created a tension from closure to reopening that was and still is hard to beat.


Working with Dina was just fun at all times - because she is highly professional, brings along an incredibly broad spectrum of knowledge, can ask very critical questions, and never loses the goal out of sight. And to all of this, she is simply unique as a person.

Thanks Dina and I look forward to more great projects.

—  JÖRG ARNOLD, General Manager 

Storchen & Widder Hotel Zurich by The Living Circle, Switzerland


"It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do."  Steve Jobs



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Creative Agency for Strategic Transformation

Gersau/SZ, Zollikon/ZH, Switzerland 

Phone   +41 76 429 97 79


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