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BRAND STRATEGY

FIND YOUR SOURCE OF POWER.

 

Sustainable Brand Strategy*

Y

START WITH WHY. 

Why do you exist beyond making money?

I offer no standardised solutions. The creative process is dictated by your very specific problem.


We begin with a deep-dive discovery which is essential to understanding your situation and setting the right diagnosis. Let’s see what you really need to get you up and running.  This step determines the direction of the later phases and is crucial for the overall success. 


As a next step we go through an agile road-mapping process, where we laser-focus on the core issues, while making strategic plans for long-term mindset shift towards sustainability and rapid sustainable change.

We then compose a task-force of your key people, supported by external experts as needed, combining skillsets of business and brand strategy, creativity, design and aesthetics. Aesthetic it’s the language of feeling, and, in a society that’s information-rich and time-poor, people value feeling more than information. Together, we go beyond the obvious to find the freshest ideas.

At the end of the workshop you will have clarity about your unique position on the market and the key differentiators that set you apart from your competitors as well as how to position your product or service to become "the one and only" in the hearts and minds of your customers.

*It is required that the key decision makers take part in the workshop.

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HERE IS WHAT MY CLIENTS SAY ABOUT WORKING WITH ME...

Testimonials.

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JÖRG ARNOLD

General Manager 

Storchen & Widder Hotel Zurich

by The Living Circle, Switzerland

Dina Baenninger joined as top specialist at the moment when it was about developing and implementing a unique communication strategy during the “reconstruction of the century” of Hotel Storchen Zurich and the founding of The Living Circle in 2017.

Dina has made an extraordinary contribution to our success through her analytical and complete way of thinking. She assembled a powerful, versatile team and excellent ideas quickly emerged. The variety of ideas and the interplay of these with a wide variety of media (film, social media, blog, FB, Instagram, competitions, etc.) created a tension from closure to reopening that was and still is hard to beat. The implementation of these ideas was so successful that 40 extremely curious journalists attended the press conference on the opening day. And it was "only" a hotel renovation!

 

Working with Dina was just fun at all times - because she is highly professional, brings along an incredibly broad spectrum of knowledge, can ask very critical questions, and never loses the goal out of sight. And to all of this, she is simply unique as a person.

Thanks Dina and I look forward to more great projects.