FIND YOUR SOURCE OF POWER.
Brand Strategy Bootcamp*
START WITH WHY.
Why do you exist beyond making money?
I offer no standardised solutions. The creative process is dictated by your very specific problem.
We begin with a deep-dive discovery which is essential to understanding your situation and setting the right diagnosis. Let’s see what you really need to get you up and running. This step determines the direction of the later phases and is crucial for the overall success.
As a next step we go through an agile road-mapping process, where we laser-focus on the core issues, while making strategic plans for long-term mindset shift and rapid yet sustainable change.
We then compose a task-force of your key people, supported by external experts as needed, combining skillsets of business and brand strategy, creativity, design and aesthetics. Aesthetic it’s the language of feeling, and, in a society that’s information-rich and time-poor, people value feeling more than information. Together, we go beyond the obvious to find the freshest ideas.
At the end of the workshop you will have clarity about your unique position on the market and the key differentiators that set you apart from your competitors as well as how to position your product or service to become "the one and only" in the hearts and minds of your customers.
*It is required that the key decision makers take part in the workshop.