Charisma Nova is a creative agency for strategic transformation. We help business owners, CEOs and senior managers to skyrocket the success of their businesses by transforming them into charismatic brands.

"A charismatic brand can be defined as any product, service or company for which people believe there's no substitute." – Marty Neumeier


Among the distinctive features of a charismatic brand are a clear competitive stance, a sense of rectitude, and a dedication to aesthetics. Aesthetic it’s the language of feeling, and, in a society that’s information-rich and time-poor, people value feeling more than information. The secret of a living, charismatic brand is that it lives throughout the company, not just in the marketing department.


We help clients identify their potential for improvement with a holistic approach to strategic transformation. In a fast paced road-mapping process we work out realistic action plans to ensure not only early momentum but also integral mind-set shift and sustainable change. 

In our skillset, strategy and creativity, business goals and design, pragmatism and aesthetics go hand in hand – a rather rare, but winning combination!

Nothing is achieved alone, and we are fortunate to partner with some of the best and brightest in the international creative industry. Supported by our hand-picked network of outstanding experts, we bridge the gap between strategy and execution and can support you with unique solutions tailored to your specific needs and budget.  



Dina Bänninger is the Mastermind & Strategic Creative Director of Charisma Nova. She founded the company in 2013, with a mission to help businesses unlock their unique potential.  

Gifted with curiosity and great passion to learn and to explore the interconnectedness of things, she moved across disciplines and industries, forging her skills in the most diverse and unorthodox ways. 

She started in design school, mastered calligraphy, won awards and graduated in fine arts and painting. She excelled in multimedia studies and blossomed as installation and performance artist. She polished her customer-care and quality management skills in one of the finest Swiss luxury hotels and learned on the go marketing and public relations. Before founding Charisma Nova, she managed a prestigious global TV & Entertainment industry event.

With a unique mix of lightsaber-sharp intellect, esprit and creative brilliance across disciplines, she thrives in problem situations yearning to be solved in ways yet not discovered. 

Flow is the state of mind that keeps her moving, and the driving force behind the successful business transformations she spearheads at Charisma Nova.


Dina Baenninger joined as top specialist at the moment when it was about developing and implementing a unique communication strategy during the “reconstruction of the century” of Hotel Storchen Zurich in 2016 and the founding of The Living Circle in 2017.


She has made an extraordinary contribution to our success through her analytical and complete way of thinking. The variety of ideas and the interplay of these with a wide variety of media (film, social media, blog, FB, Instagram, competitions, etc.) created a tension from closure to reopening that was and still is hard to beat.


Working with Dina was just fun at all times - because she is highly professional, brings along an incredibly broad spectrum of knowledge, can ask very critical questions, and never loses the goal out of sight. And to all of this, she is simply unique as a person.

Thanks Dina and I look forward to more great projects.

—  JÖRG ARNOLD, General Manager 

Storchen & Widder Hotel Zurich by The Living Circle, Switzerland



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Creative Agency for Strategic Transformation

Gersau/SZ, Zollikon/ZH, Switzerland 

Phone   +41 76 429 97 79


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