THE PROCESS.
We offer no standardised solutions. Our creative process is tailor-made and is dictated by your very specific problem.
1. DISCOVERY & DIAGNOSIS
Our uniquely structured method begins with a deep-dive discovery which is essential to understanding your situation and setting the right diagnosis. A good surgeon will not prescribe a hip replacement, when good orthopaedic shoe insoles are what you need to get you up and running. In the same way, we will not take your order for a re-design of your website, when you actually need good photos and a communications strategy.
Out of many years of experience, we can safely say that the time spent on this phase will save you many thousands of CHF,€,$.. in the later phases and is crucial for the overall success.
2. STRATEGY & CREATION
As a next step we go through an agile road-mapping process, where we laser-focus on the core issues, while making strategic plans for long-term mindset shift and rapid yet sustainable change.
To transform your situation and turn your vision into reality you must answer the big questions:
WHO ARE WE?
WHAT DO WE DO? How is it different than what others are doing?
WHY DOES IT MATTER? What is our purpose beyond making money?
We then compose a task-force of your key people, supported by external experts as needed, combining skillsets of business and brand strategy, creativity, design and aesthetics*. *Aesthetic it’s the language of feeling, and, in a society that’s information-rich and time-poor, people value feeling more than information.
Together, we go beyond the obvious to find the freshest ideas.
3. IMPLEMENTATION & EXECUTION
Strategy alone is not enough. Execution – read creativity – is what turns the logic into magic. That is the most delicate part and therefore we manage and oversee the process to make sure that the strategy is implemented as designed.
"A combination of good strategy and poor execution is like a Ferrari with flat tires. It looks good in the specs, but fails on the street." – Marty Neumeier
We work out a roadmap of the implementation process, with an action-plan, timeline and budgets. Depending on the complexity of the action-plan, the required skillset and the available resources, we offer three options for the implementation.
In all three options we guide and coordinate the process as long as needed, advising, supervising and overseeing the successful implementation of the strategy.
IN-HOUSE The strategy is executed by your team and existing partners.
IN&OUT MIX We compose an external team of talent and new and/or existing partners as needed, which acts as an extension of yours.
OUTSOURCE
You don’t have the bandwidth? No problem. We take care of everything for you.
PEARLS OF WISDOM.
"Every time we want to develop further and react innovative to a crisis, we have to honestly ask ourselves which paradigm, which belief system or conviction is currently determining our actions and our thoughts ... and then imagine doing or thinking exactly the opposite."– Bertrand Piccard
