Charisma Nova is a creative agency for strategic transformation. We help exquisite brands to strategically outdo their competitors with authentic differentiation, clarity and aesthetics.


With brand strategy we build a bridge from where you are to where you want to be. We help you sharpen your positioning, design your business processes to work smarter, or craft better customer experiences to turn your clients into passionate brand ambassadors. 

You have put time and money into boosting engagement on your social media channels, but you are missing out on bookings and ROI? You want to stand out from the crowd and sustainably increase your revenue?

Want to know how? 

Call us (+41 76 429 97 79) or fill out this contact form. We will arrange a time to speak briefly about your situation and see how can we help you.

SPECIAL Covid-19 support: We help exquisite hotels and hospitality brands to rapidly adapt their strategy and offers to the close-range markets; to reinvent their services and to become the first-choice for guests in their destination.


"A charismatic brand can be defined as any product, service or company for which people believe there's no substitute." Marty Neumeier

Among the distinctive features of a charismatic brand are a clear competitive stance, a sense of rectitude, and a dedication to aesthetics. Aesthetic it’s the language of feeling, and, in a society that’s information-rich and time-poor, people value feeling more than information. The secret of a living, charismatic brand is that it lives throughout the company, not just in the marketing department. 



Dina Baenninger joined as top specialist at the moment when it was about developing and implementing a unique communication strategy during the “reconstruction of the century” of Hotel Storchen Zurich in 2016 and the founding of The Living Circle in 2017. A powerful, versatile team was put together and excellent ideas quickly emerged. The implementation of these ideas was so successful that 40 extremely curious journalists attended the press conference on the opening day. And it was "only" a hotel renovation!


Dina has made an extraordinary contribution to our success through her analytical and complete way of thinking. The variety of ideas and the interplay of these with a wide variety of media (film, social media, blog, FB, Instagram, competitions, etc.) created a tension from closure to reopening that was and still is hard to beat.


Working with Dina was just fun at all times - because she is highly professional, brings along an incredibly broad spectrum of knowledge, can ask very critical questions, and never loses the goal out of sight. And to all of this, she is simply unique as a person.

Thanks Dina and I look forward to more great projects.

—  JÖRG ARNOLD, General Manager 

Storchen & Widder Hotel Zurich by The Living Circle, Switzerland



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Creative Agency for Strategic Transformation

Gersau/SZ, Zollikon/ZH, Switzerland 

Phone   +41 76 429 97 79


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