CREATIVE BRAND STRATEGIST
COME FULL CIRCLE.
Connecting the dots.
Under the moto "Manifest your best" I founded Charisma Nova in 2013 with a mission to help owners and CEOs unlock the unique potential of their business.
My path began in art & design school. I mastered painting, typography & calligraphy, won awards, earned a Master of Fine Arts degree and blossomed as an installation and performance artist. I excelled in my post-grad studies of multimedia producing.
Gifted with curiosity and great passion to learn and to explore the interconnectedness of things, I moved across disciplines and industries, forging my skills in the most diverse and most unorthodox ways.
Destiny wanted me to deep-dive into marketing and public relations and to hone my craft to the highest quality standards in Park Hotel Vitznau, one of the finest Swiss luxury hotels. Before founding Charisma Nova, I managed a prestigious awards event of the global TV & Entertainment industry (Rose d'Or Festival).
Under the mentorship of Marty Neumeier – “The Grand Master of Branding” – I embarked on a journey specializing in Brand Strategy.
I've been blessed to work with amazing clients. I help them address and solve business problems on the fundamental level by applying brand strategy, groundbreaking innovation and design. I thrive in problem situations yearning to be solved in ways yet not discovered. I feel at home in a cross-media experiential creative environment. For novel ideas I reach beyond the stars. At the same time, I navigate “their path down to earth” in manageable phases and deadline-obeying action plans.
My superpower: I partner with the best and brightest in the international creative industry. Extraordinary success is the result of the genius of many.
I'm a lover of art and nature. I care deeply about unlocking human potential and cultivating a culture of kindness.
Flow is the state of mind that keeps me moving.
Former Festival Director
Rose d'Or Television Festival, Switzerland
Dina Baenninger has extraordinarily extensive and diverse specialist knowledge. She excelled with highly innovative approaches and understanding of business strategy. She helped us optimise the work processes of the Rose d’Or Festival, thus saving the company significant time and money. Thanks to her expertise, commitment and excellent marketing and communication skills, the Rose d’Or Festival achieved a record in competition entries in three consecutive years and an increase in sales even in times of a global economic crisis.
Her creative and organisational skills are exceptional. Dina has a rare skill to build and lead efficient and harmonious teams and to motivate everyone to top performance.
She is an extremely trustworthy and loyal associate who cares for the success of the company. Dina always planned all projects very carefully, set meaningful milestones and guaranteed consistent and timely implementation.
Her highly professional manners and her open and positive personality were very much appreciated and loved by our international clients and business partners.