01 about


Influence your chances of success.

You know how luxury hotels often over-complicate their messaging with unclear, inauthentic, sales pitches that drown in the noise? 
I help 5* hotels find their brand’s voice, speak to their audience in genuine, reliable, and, yes, even charismatic ways. I use brand mastery and design thinking to identify key challenges, sharpen your positioning, and create meaningful marketing and communications campaigns that make your property the Nr. 1 choice for your customers.

Does that interest you? 
Great. Let’s schedule an appointment to get the key stakeholders aligned.


02 clients


03 what they say


General Manager 

Storchen & Widder Hotel Zurich

by The Living Circle, Switzerland

Dina Baenninger joined as top specialist at the moment when it was about developing and implementing a unique communication strategy during the “reconstruction of the century” of Hotel Storchen Zurich in 2016 and the founding of The Living Circle in 2017. A powerful, versatile team was put together and excellent ideas quickly emerged. The implementation of these ideas was so successful that 40 extremely curious journalists attended the press conference on the opening day. And it was "only" a hotel renovation!


Dina has made an extraordinary contribution to our success through her analytical and complete way of thinking. The variety of ideas and the interplay of these with a wide variety of media (film, social media, blog, FB, Instagram, competitions, etc.) created a tension from closure to reopening that was and still is hard to beat.


Working with Dina was just fun at all times - because she is highly professional, brings along an incredibly broad spectrum of knowledge, can ask very critical questions, and never loses the goal out of sight. And to all of this, she is simply unique as a person.

Thanks Dina and I look forward to more great projects.

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